The Secret to the Rich Jerk’s Success
by: Michael Hole

While the concept of selling a product that teaches people how to make money online is not uncommon, the style of marketing that the Rich Jerk has chosen is very distinctive.

What other marketer do you know encourages people to buy his competitor’s product first because he’s confident you’ll fail with those and come crawling back to his?

It’s all about being creative and being original. Look at what others have done and then do something completely different. In this case, the Rich Jerk pretty much does the opposite of what most other marketers do.

Take his slogan or mission statement for example, it reads: “I’m better than you because I am rich.”

Again, you never see other marketers write things like that. This is why people are more drawn to the Rich Jerk over other products. He’s branded himself effectively and people have remembered it.